Behind the Scenes at Top Rocks Paws: Updates, Upgrades, and New Options

Running a handmade pet accessories business means always looking for ways to improve and that’s exactly what’s happening right now at Top Rocks Paws. Over the past few weeks, I’ve been hard at work updating my website with fresh product photos, detailed descriptions, and improved SEO to make it easier for pet parents to find the perfect gear for their furry friends.

New Photos, New Descriptions, Better Searchability

Every product is getting a facelift with crisp, updated photos that show true colors, patterns, and sizes. Alongside the new images, I’m rewriting each product description to clearly highlight materials, sizing, and styling options. These updates also include improved SEO, so whether you’re searching for “Ohio State dog bandana” or “upcycled pet ties,” you’ll be able to find what you’re looking for more quickly.

Introducing Tie-On Options in 3 Sizes

By popular demand, I’m now offering tie-on options in three sizes for certain bandanas where I have enough fabric to make them. For years, I stayed away from tie-on styles—not because I didn’t love the look, but because making them to my standards is much more time-consuming. Many mass-produced tie-on bandanas cut corners with raw hem edges, but that has never aligned with my quality standards. At Top Rocks Paws, every edge is finished cleanly so the bandana looks and feels high-end, even if it takes me longer to make.

What This Means for You

Whether you prefer slip-on over-the-collar styles or the new tie-on option, you’ll now see clearer sizing charts, better photos, and easy-to-understand product descriptions. My goal is to make shopping for your pet’s gear simple while keeping the craftsmanship and quality you expect from a handmade brand.

Stay tuned for more updates as I continue rolling out these improvements. Thank you for supporting a small, handmade business where every detail, from fabric choice to finished edge, is designed with your pet in mind.

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Business Communications Assignment 3